Brand White List
To make it very clear:
- Not on the white list = Must be EGL related to sell.
- On the white list = Anything from this brand can be sold, EGL related or not.
Alice and the pirates
BABY, THE STARS SHINE BRIGHT
Black Peace Now (BPN)
Emily Temple cute
Juliette et Justine
SEX POT ReVeNGe
SEXY DYNAMITE LONDON
Please note that sister/sub brands of whitelisted brands are also considered whitelisted. For example, since MAXICMAM is on the whitelist, its sister brand MAM is also considered whitelisted. Or, since Jane Marple is whitelisted, its sub-brand Jane Marple Dans Le Salon is also considered whitelisted.
If there is a brand you feel should be on the white list, comment here.
Please think carefully before proposing a brand to add to the white list. While we recognize that many well-known but smaller brands, like Candy Violet, Anna House, and Chantilly, are not on the list, we have probably omitted them for a reason: the vast majority of the items that these smaller brands release are unquestionably lolita, and would be allowed even if the brands were not added to the whitelist. Typically, we will only whitelist brands that are universally considered lolita, but produce a high number of novelty or specialty items that couldn’t be found elsewhere. Angelic Pretty is whitelisted, for example, because they produce lots of casual pieces like salopettes and miniskirts that aren't really lolita.
And again, please note that we are not marking certain brands as “more lolita” by adding them to the whitelist, or saying that other brands are inferior because they are not on the whitelist. This list in no way represents moderator endorsement of or preference for these brands, and simply represents those brands that are in demand on the community but produce a high volume of “borderline” or downright “unloliable” items.